Let's face it. The Internet Marketing game is hard work and not for the faint at heart. Perhaps you know what I mean. You've tried internet marketing and found it simply is not working for you. You're thinking about quitting; giving it up. Wait! Let's first attempt to remedy the problem by discovering why it is not working before you give it up entirely. Don't forget, the Internet is that it is a tremendous marketplace and a offers you an opportunity to tap into a large marketing segment. Sure, you can survive without it. But, is that what you want — just to survive? If you truly want to make your business the best in your niche, don't turn your back on internet marketing. With a little effort you will find ways to make it work for you.
If your efforts at internet marketing are not achieving the desired result, there are a number of considerations. Let's take a look at them to see if you've been making common mistakes.
1. Going About it the Wrong Way. Yes, there is a right and wrong way to go about internet marketing. You should start by having a professional looking website; send out frequent e-mail advertisements and newsletters to stay connected to customers. You also want to do some research to find different places on the Internet that would be good to link to. You simply must let people know what "street" you live on — i.e. - your URL, and what you're doing there. These are simple steps but they are vital in making sure that your business gets off of the ground.
2. Focusing on the Wrong Age Group. Yes, it is good to get the word out to everyone, but is there a certain market that you are trying to reach? If that is the case, you will want to go to the places where will find a high assemblage of your target market. For example, if you are looking to market products to the tween and teen groups, you will want to look at the networking websites such as Myspace. While it may not be in your best interest to participate on these sites if your niche market is the middle aged crowd, you need to sign up for such social sites if you are looking for tweens.
3. Failure to Network. You should spend a portion of your time online finding out about any internet marketing tools and skills that you may have overlooked and networking with people with mutal interests. There are plenty of community websites and sites where you can advertise for a small fee. Expect to pay a little to get your product noticed, especially when you are first starting out. This is to be expected in any form of advertising. A business venture is an investment. The Internet is a huge, freely accessible marketplace but you still need to budget for tapping into that market. You simply can't cut corners financially when starting any kind of marketing venture.
4. Trying to do it all yourself. Okay, let's face it. sometimes you just can't do it. Maybe you've tried writing and failed. Outsource it. Maybe you've attempted web design and your site looks like something a kid would create. Outsource it. If all else fails in your hunt to successfully market your product online, get a professional service to help you. If you are not Internet savvy, you will need to find alternative ways to promote your business online. Outsourcing to someone who knows what they're doing online is better than giving up or just playing around and not using the Internet to its full potential. Search for low cost internet marketing services and start making the Internet work for you. I've had success advertising in Getafreelancer.com, elance.com and on Craig's list. It may take a while but the Internet is worth the wait. Spend a little money on services and see where the Internet can take your business.
5. The Wrong Tools. Sometimes you will find your problem by looking into Internet tool box. How do you go about promoting your business on the Internet? A website simply is of no use unless you promote it. There are so many methods one can use including article writing and posting to article sites, blogging, email, directory submissions and paid advertising. But if you don't have the right tools to do these things you will be spinning your wheels and will get frustrated.
So, bottom line is you need to change your direction by changing the negatives into positives. 1). Start doing it right by using the tips above. 2). Get your focus right — find your niche market and target it. 3). Network with authority sites and stay connected to your visitors. 4). Don't try to do it all — Outsource! 5). Use the Right Tools to get the job done.
That's where a membership site like Portal Feeder comes in handy. One of the best ways I've found to get the word out about my websites is through using the tools found inside my Portal Feeder membership package — 500+ blogs, one-way link postings, article submissions — all done from within Portal Feeder. Before you give up on your own Internet Marketing you owe it to yourself to check it out. The membership is limited but in early December you'll have the chance to get inside. Do yourself a favor and get on their waiting list.